Rapusia: The eco-friendly search engine

Rapusia is a search engine that allows users to finance social and eco-friendly projects. The user finances the various activities simply by carrying out his research, without disbursements. As previously said, this is not an advertisement for promoting Rapusia so everyone can continue to use the search engine they find most comfortable.

What is, and how does a search engine earn?

It may seem trivial but to frame an event (in this case, the search engine), it is useful to start at the beginning. A search engine is a system which, based on the string entered in the search bar, analyses a cluster of data and provides an index of results. These are listed by the "closest" to what was sought at least. Every year a search engine earns €30 to €50 for each user and since almost anyone who carries out hundreds of searches daily, it is possible to draw conclusions.

How was Rapusia born?

Rapusia was born from the efforts of a Foundation (Tennis World Foundation) and the Coppini Trading company (which manages sports information sites: Wrestling, Tennis and Football) through its founders: Federico Coppini, Alessandro Di Pietrantonio and Davide Botticelli, who wanted create an eco-friendlier alternative to commonly-used search engines.

Furthermore, Federico Coppini had the desire to raise funds for the Tennis World Foundation that helps disadvantaged children in the world through tennis.

Financing of projects

Obviously, like all other search engines, Rapusia also uses advertising partners. However, this advertising is not linked to previous searches made by the user but only to the one currently in progress. Half of the revenues obtained from the ads are donated to social and eco-solidarity projects. Each search made accumulates a heart (the symbol chosen by the creators of Rapusia) for the user as a result of the advertising that is proposed. Once enough hearts have been accumulated, the user can choose a project he wants to finance and Rapusia converts the drops into money.

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